12 Jun 2021

Full-Time Gendered Market Study on Hybrid Maize in Nigeria

AATF – Posted by dailyjobsnigeria Nigeria

Job Description


AATF is an international not-for-profit organization that is empowering smallholder farmers across Sub-Saharan Africa with a wide choice of agricultural innovations that contribute to food and nutrition security to generate health and wealth for their families and communities. Established in 2003 as an African-led entity, AATF works with public and private partners across the full food value chain to access, develop, deliver, and commercialize innovative technologies that bring meaningful change to Africa’s agriculture.

To foster its contribution in meeting the CAADP expectations for a continent free of hunger and poverty, AATF institutionalized a robust gender strategy aimed at ensuring equitable access to innovative agricultural technologies, resources, opportunities and benefits for women and men, youths and vulnerable groups in SSA. The AATF’s value proposition for agricultural transformation in SSA is anchored on advancing gender equity and women’s empowerment in each of the AATF strategic objectives as outlined in the 2018-2022 Business Plan. The proposition includes the creation of opportunities for women, men, youths, disadvantaged and marginalized people, and communities so they can participate in, and benefit from agricultural development. It is this inclusive growth and social cohesion that will lead to vibrant and sustainable agricultural development and rural transformation in Africa.

AATF is coordinating a multiple-partner collaboration on a seed sector development initiative to enhance availability, accessibility and adoption of improved hybrid maize varieties in Nigeria.

Project Scope

This project is a scalable seed systems development initiative that will enhance availability, accessibility and adoption of a range of modern varieties proven to be well-adapted, high-yielding and market appropriate in Nigeria. Recently, AATF in partnership with the Institute of Agricultural Research (IAR), Zaria released two high-yielding climate-smart drought-tolerant hybrids known as DroughtTEGO, SAMMAZ 62 (WE5229) and SAMMAZ 63 (WE5202) under the TELA Maize Project. Several other high-yielding, drought-tolerant and insect-resistant hybrids are in the product development pipeline and are expected to be released for commercialisation in the next couple of years.

The Gendered Market Study

To facilitate the successful commercialisation of these products and ensure that they are demand-driven and market preferred, a gendered market study that ensures the project meets its objective inclusive of gender equality considerations will be factored in.

This assignment will inform the project’s adaptation, with specific indicators to ensure that it explicitly addresses any identified gender disparities.

The Market study will aim to map out the market potential and ensure that better products are developed to fit into the needs of identified value chain actors.

Specifically, the Terms of Reference for this assignment are: * Assess data and information on hybrid maize value chain with respect to production, marketing, distribution, and utilisation in Nigeria with a gender perspective.

  • Assess the market sizes and the effect of trade policies on the distribution of hybrid maize seeds and grains.
  • Map out target market segments for commercialisation of maize in Nigeria to understand where to focus efforts and social marketing activities.
  • Map out any gender barriers along the hybrid maize value chain and the underlying causes that may hinder equitable access to the opportunities and benefits associated with hybrid maize adoption. Assess the ability and willingness to pay for hybrid maize varieties by smallholder farmers in Nigeria segregated by gender.
  • Identifying possible market and product-specific entry barriers and opportunities.
  • Identify best practices and lessons learned about working with women, men and youth in the production and distribution of maize products (seed, grain, feed, flour, starch) along the value chains.
  • Access young people’s greater access to decent agricultural productivity, productive employment and business opportunities emerging from the maize value chain
  • Propose interventions that would support the integration of gender and youth issues in TELA program.


A gendered market report incorporating all the laid-out terms of references requirements.

QUALIFICATIONS * The Consultant should have experience in conducting gender analysis and possess a minimum master’s degree in Agricultural Economics and/or Masters in gender-related fields.

  • Demonstrated knowledge of maize seed systems, agricultural markets, and value chains in Nigeria.
  • Experience in working in the maize value chain is an added advantage.
  • Extensive experience in carrying out agricultural market surveys.
  • Experience in qualitative and quantitative data collection analysis using statistical software.
  • High degree of independence, flexibility and ability to meet strict deadlines.


The time period to complete this assessment begins in July 2021 and ends in September 2021.


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Job Categories: agricultural-jobs. Job Types: Full-Time.


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